Fidelity

Known for its extensive range of investment options, including zero-fee index funds, Fidelity is a solid choice for long-term investors and those looking to diversify.

Highlights: No account minimums, robust research tools, low-cost funds, and an easy-to-use app.

Charles Schwab offers a comprehensive platform with a range of account types and investment options, including fractional shares, which make it accessible for beginners.

Highlights: Commission-free trades on stocks and ETFs, excellent customer service, and extensive research resources.

Known for its educational resources, TD Ameritrade caters to both beginners and active traders, especially with its powerful thinkorswim trading platform.

Highlights: No commissions on stocks and ETFs, wide range of educational materials, and advanced trading tools.

 E*TRADE offers a user-friendly interface along with advanced trading platforms for experienced traders, making it a versatile choice for all levels.

Highlights: Extensive investment options, commission-free trading, and retirement planning tools.

Robinhood is known for its simplicity and mobile-first approach, popular among beginner investors and those interested in fractional shares and cryptocurrency.

Highlights: Commission-free trading, an easy-to-use app, and access to crypto investing.

Vanguard is ideal for investors who favor low-cost index funds and ETFs, making it a popular choice for buy-and-hold investors.

Highlights: Industry-leading index funds, low expense ratios, and a focus on long-term, passive investing.